Gainesville Joint Ventures and Gainesville Internet Marketing

Everyone is trying to save money, even the media. It is relatively easy to encourage them to invest in your business, and help you promote, in exchange for making their lives easier. Internet businesses and work at home ventures are in such a hurry to build joint-venture relationships that they overlook some of the old tried but true joint ventures.





For community service or entertainment events, enlist newspapers and broadcast stations as cosponsors. Typically, media cosponsor ship means you do the work and spend whatever money is necessary; the station or publication gives you oodles of free publicity, reports on it, and/or broadcasts portions of the event.








Electronic media are required to provide public service programming as a condition of their license. Publications have a vested interest in maintaining their credibility as the eyes and ears of the community. Because cosponsor ship demonstrates the media outlet's community interest and also lets the public hobnob with media personalities, a suggestion for cosponsor ship will often be greeted enthusiastically.





What's the difference between the ordinary free publicity you can garner and bringing the station in as a cosponsor? Jodi Harold, proprietor of the Iron Horse Music Hall in Northampton, Massachusetts, uses cosponsor ship several times a month. Asking for radio cosponsor ship "is not asking for something for nothing, but raises the estimation of the station in [the eyes of] its audience--makes it possible to hear the same music live. It does a lot to contribute to the positive image of the station." Ideally, "it becomes a priority at the station.





That's not measurable in times of mention, but it becomes part of the ado's patter on the air--you can't log that, you can't buy that, you can't specify that."





Newer, smaller media are good bets, says Harold. "We have a station that's new in the area and is competing for market share. If I do a co promotion, I'm likely to get up to 50 free mentions in addition to my paid advertising.





With a station...that doesn't have a relationship with the club; I may only get a one-to-one relationship between the spots I buy and promotional mentions. With a college radio station, you can be all over the map without any expenditure of money."





For live music, radio cosponsor ship is an especially valuable endorsement, because the station's promotional spots will give listeners the chance to hear a little of an artist they may not know--and because the station's role as an arbiter of music carries over to readers who see the cosponsor ship listed in the newspapers and on posters.





It's even okay to have several media cosponsoring an event--if they don't compete. For instance, I organized a candidate forum and got sponsorship--and publicity--from one newspaper, one radio station, and one cable TV station. If I'd wanted to get two radio stations, I would have needed to check with both stations that it was all right to have direct competitors cosponsor the event.





Consider cosponsor ships for political candidate forums, live entertainment, fairs and festivals, auctions, and special events.
www.website-conversion-mastery.com

gainesville marketing: gainesville internet marketing

gainesville marketing: gainesville marketing

Gainesville Marketing and Consumer Mailing Lists for Gainesville Marketing

The concept of using mail to attract the attention of potential consumers is not new. In fact, it is one of the oldest marketing tactics that companies and entrepreneurs employ to achieve public awareness, and to turn this awareness into action. This procedure or tactic is called direct mailing. As the name suggests, this strategy would require one to send marketing materials (or mailers) to a number of people, sent directly to their home addresses. This would ensure that the people will instantly see the marketing material. However, direct mailing is no longer as useful as it is today. Hence, many entrepreneurs rely on consumer mailing lists. Many people are not too eager to try consumer mailing lists. However, comparing the benefits of direct mailing to the advantages of consumer mail lists, it is easy to see which of the following is the marketing tool of choice.





For one, direct mailing requires more effort compared to using consumer mail lists. With direct mailing, the entrepreneur is required to create mailers (the marketing materials to be sent), which cost a considerable amount of money. Of course, these mailers need to be sent through snail mail, which also cost a lot especially if the number of mailers is considerably plenty. On the other hand, when using consumer email lists, all one has to do is buy the lists from providers and create the promotional material digitally, since these materials are sent online. Obviously, the email marketing effort is cheaper compared to the direct mailing tactics.





The issue of attention also comes into mind. A lot of people who prefer direct mailing against consumer email lists say direct mail tends to grab the attention of potential consumers more, since mailers are tangible. However, while tangible, the effort does not guarantee that people will indeed read the material. Mailers are often considered as junk mail. And junk mail is seldom read, unless the person who received the mail is interested with the service or the product promoted. Meanwhile, it is not true not using a consumer mailing list for email marketing would not attract attention. If the consumer email list provider is reliable, the contacts contained in the lists are relevant; meaning, all of them are interested in the product.
Internet marketing today can be done many ways. We have found that Consumer Mailing Lists are a strong technique.

gainesville marketing: marketing in gainesville

gainesville marketing: marketing jobs gainesville

Article Source: www.articlesnatch.com